Social media is raising the bar for business owners. If you’re a business owner who is a big social media user, this week’s blog is for you. If you’re a business owner who is NOT a big social media user or wondering why businesses need social media, this week’s blog is DEFINITELY for you!
Here are the 5 reasons that all business owners should be on social media:
1. Meet Customers Where They’re At.
Let’s be honest. Most people today are on social media! Whether it’s to keep up with family members and friends, stay updated with our favorite celebrities and sports teams, or showcase the highlights of our personal lives, social media is a huge part of our world. Even if you aren’t a big social media user, you will likely come across many people who are. It’s no secret that most people are active on various social platforms, using them to connect, share, and discover. But as a business owner, what does this mean for you?
According to a recent article from Forbes, 90% of users follow at least one brand on social media. On top of that, 76% of social media users have purchased something they saw on social media. These simple stats only scratch the surface of how beneficial it will be for the building of your business in the long run.
In the digital age, having a solid social media strategy is a necessity, not an option. Don’t just meet your customers where they are – meet them where they’re actively looking for solutions, recommendations, and a connection with brands that resonate with them. Your business’s journey starts with a strategic online presence, opening doors to endless opportunities, including customer engagement strategies.
2. Cost-Effective Marketing.
Social media is a cost-effective avenue for your business to engage with your target audience and achieve impactful results. Unlike traditional marketing methods that often demand substantial financial investments, social media platforms allow for creating profiles and content at little to no cost.
Additionally, the precision of audience targeting through paid advertising ensures that promotional efforts are directed toward the people most likely to engage with your business. Tracking and analyzing metrics in real-time further enhances cost efficiency, as campaigns can be adjusted and refined based on performance data. Utilizing social media advertising benefits can stretch your marketing budget while reaching a wider audience.
According to an article by SproutSocial, It’s now projected that $130.5 billion of total social media ad spending will be generated through mobile by 2027. Social media marketing will be less expensive for you, while it aids you in bringing in revenue for your company. Social media platforms are a fantastic tool for cost-effective promotion and growth.
3. Reach a Wider Audience.
Did you know that social media platforms have billions of users? In 2023, there are estimated to be 4.98 billion total social media users worldwide. Let that sink in.
Facebook: 3.03 Billion Users
Instagram: 1.628 Billion Users
TikTok: 1.1 Billion Users
Twitter: 353.9 Million Users
Pinterest: 463 Million Users
LinkedIn: 390 Million Users
Through the ever-expanding world social media, you have the potential to reach as many of these people as you desire. All it takes is consistency, commitment, and effort. Having a presence on social media allows you to connect with an outrageously vast audience, while expanding your business’s visibility far beyond any traditional methods, and this includes strategies for lead generation on social media.
4. Showcase Your Expertise and Personality.
Demonstrating your expertise on social media as a business owner is an essential strategic move. By sharing your knowledge and insights on your field of expertise, as well as interacting with your followers and answering their questions, you establish yourself as a credible authority in your industry. This not only builds trust with your audience but also attracts potential customers.
Social media provides a platform to showcase your unique brand identity, fostering engagement and meaningful conversations. Additionally, showcasing your unique brand personality will set you apart from competitors, helping you carve a distinct niche in a crowded market. Generating content for your followers regularly will also lead to customer loyalty and word-of-mouth referrals. Effective customer engagement strategies will ensure your brand thrives on social media. Overall, putting your brand out there on social media will establish you as a creative leader, your brands visibility will be enhanced, and you will be on the road to long-term success.
5. Build Your Legacy.
What you put out on social media will always be there. It is a place for you to track your status and watch your goal markers continue to be surpassed. It will encourage you to step up your game and be present for your audience consistently and provide a way to reflect and reminisce on how far you have come.
Embracing social media as a platform for your brand, along with effective social media management, will contribute to constructing a legacy that lasts. By establishing a digital presence, you are creating a direct connection with your target audience. On top of that, you are befriending the future generations. You can shape a narrative that reflects your brand’s values, mission, and impact through consistent engagement and storytelling.
Over time, your brand’s legacy on social media will continue to build itself into an enduring source of knowledge, expertise, and authenticity. Implementing building brand presence on social media, measuring social media success, and understanding the benefits of social media for business are crucial steps in crafting your online legacy.
If you’re feeling overwhelmed or don’t know where to start, don’t hesitate to contact a specialist at Getworkdunn. We’re here to build your legacy.
